Interlingua
Since 2012 Interlingua has delivered language courses and interpretation services to schools, public sector organisations and businesses across Northern Ireland.
The task: The founder wanted to move her business to the next level and expand its offering to meet market and target audience expectations.
The solution:
- Andrea began with an intensive review of the business, including target audience surveys, to gain a better understanding of the motivations and barriers to enrolling in language learning and interpreting classes.
- Based on the findings, she drew up strategic recommendations for the brand to move forward and set out a four-year roadmap to success.
- Andrea and the client agreed to revamp the company’s marketing materials, to create a professional, friendly and cohesive design style and clear messages aimed at audiences including: primary/secondary schoolchildren, parents, teachers, principals, users of interpretation services, prospective interpreters.
- Using research insights, Siobhan developed copy that spoke directly to customers and fostered confidence; trust being vital in this sector. Messages were tailored to engage these diverse groups and increase revenue for Interlingua.
- Claire then created a distinctive and vibrant brand style that was rolled out across a suite of marketing materials including online and social media messages.
Results: Interlingua was delighted to have unified, adaptable branding and design reflecting its ethos as an educational organisation committed to outreach and opportunity.
‘Andrea did an excellent job guiding me through all the steps to promote my growing business. I am really pleased with her service and delighted with the leaflets. They look so professional and are a great showcase for the Interlingua brand and the benefits of our language courses.’ Rym Akhonzada, Founder/Director Interlingua
Primary school leaflet
The vibrant design shouts fun to kids, while the messages appeal to parents seeking added educational advantages for their children.
Secondary school leaflet
A more grown-up design creating a sense of widening horizons. The text addresses parental interests, emphasising academic achievement, confidence and careers.
Interpreting services
Highlighting Interlingua’s expertise in offering Arabic interpreting services, alongside training and career opportunities for interpreters. The dual message is conveyed using an approachable yet business-like design.